Your look should match with your brand identity and appeal to the audience you’re trying to attract. But more important than following any specific editing style is to have a visually consistent feed. Instagram is a visually driven platform that rewards aesthetically pleasing content.
However, make sure you’re using the right hashtags for your brand. On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs , basic text, music and focused photos. You can also add stickers such as your location, the temperature, user tags and hashtags. 90% of people on Instagram today follow at least one business, and messaging is a part of it.
A solid, consistent brand strategy for Instagram is to periodically post photos of your products with some additional information in the caption. In each caption, try highlighting the product’s selling points, mention its price and direct people to where they can get it. It’s an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers . It’s one way to guarantee your contest reaches a ton of new potential customers who are highly likely to be interested in your product. Running an Instagram contest is one of the best ways to generate engagement and drive sales through Instagram marketing. Read more about https://bloggingrepublic.com/best-use-of-instagram-for-social-media-marketing/ here. Wishpond’s Instagram contest builder features dozens of templates that make creating an Instagram contest simple.
Change up your shooting perspective to capture a bird’s eye view or worm’s eye view. Experiment with different angles to find new perspectives on common sights. Determine the audience you want to reach before you begin marketing on Instagram.
Currently, Instagram only gives users one clickable link on their profile, and it’s the link in your bio. By adding hashtags into your Instagram bio, profile visitors are able to click directly through to view the respective content. Whatever your editing style, make sure it’s consistent so that your posts flow within your feed. Even just adding a touch of the same filter each time you post can make your brand and Instagram feed seem more cohesive. When researching relevant hashtags, try to go as micro as possible. There’s a good chance you’ll find some ultra-niche hashtags that are teeming with activity from your target audience.
Pew Research released a breakdown of Instagram demographics and I’d love to share the key findings with you here. When you combine together these ingredients, Instagram can deliver huge results for your business. Let’s take a look at what marketers have to say about the platform. We recently launched one of our biggest product enhancements,Buffer for Instagram, to help you plan, track and amplify your Instagram marketing. This technique lets you sell on Instagram without ever holding any inventory. You can start making money by selling any digital or physical product that you manufacture yourself or buy from suppliers.
Perhaps you’re on Instagram to simply build brand awareness by posting motivational quotes and fun visuals, like one of my favorite organizations, The Blurt Foundation. Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories. Related news Cardi B Claps Back At Twitter Trolls Over Photo Of 6-Month-Old Son March 10, 2022This isn’t the first time Cardi B has quit social media. In March 2018, the 29-year-old deleted her Instagram page and locked her Twitter account after being called an “illiterate, untalented rat” by Azealia Banks for her poor grammar and spelling. For marketers, the metrics we do (or don’t) report also send powerful signals about how we view our business impact and set expectations for how we intend to contribute to the business.