8 Important Social Media Trends 2022

Facebook isn’t just interested in live video streaming; they’ve been working on a project called Spaces that is designed to allow friends to connect in VR. Given that Facebook owns Oculus, a virtual reality hardware and software company, it is no surprise that the social media giant is developing a platform to make use of this new technology. The final Instagram trend on this list is the carousel-style Instagram post. This trend isn’t new, but it has been consistently popular since it was released. Carousel posts are available only for your Instagram feed, and they allow you to publish up to ten photos or videos in a single post. Instagram TV is more of a tool than an Instagram trend, but it still counts.

Social media marketing can help your business reach a heap of different goals and starting off strong in 2021 can set you up for success in the long term. Read more about buy IG Followers here. Keep moving forward with what’s worked for your business in the past and then add some of these social media marketing trends to take your social media marketing to the next level. We all know by now that social media is an effective way to engage and create lasting relationships with our target audience. But now is the time to redefine previous success into future strategies for continued growth and engagement. Instagram might completely remove the public like counter that we all see in all of our Instagram posts. Despite the platform’s intention, the public like ban will be a huge blow to influencers, as they depend on likes and follower engagement to earn money.

She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success. Micro-color blocking is another trending theme that allows users to post multiple pictures together, usually following contrasting or complimenting color block schemes. This ups the impact of images and creates visual interest on image-saturated feeds. Brands can take advantage of this by creating TikTok-type content for their campaigns. Moreover, they can even take full advantage of user-generated content by having contests in the like for best videos of the month.

Use Instagram Drops to announce an upcoming workshop, sale, or any other live event. With this feature, customers can set a reminder to get notified on the day of the event or sale. Then make sure you’re tagging arrangements in your Reels, Stories, and posts, so customers can click on them and go straight to your shop to purchase. If we choose to follow this survey, Facebook and Instagram are next, with Kakao story coming fourth. And to complicate matters, another study found that Koreans spend more time on Instagram than Facebook, and Facebook may even be losing users.

This means that businesses can create catalog-like collections of content on Instagram and therefore provide their followers and visitors with useful information about their products, services or tips on a given topic. Moreover, using Instagram is one of the best content marketing strategies for small businesses. 90% of marketers say that Instagram is the most strategically important social media channel for influencer marketing. In fact, most creators say that Instagram Posts (78%) and Instagram Stories (73%) are the most effective content formats for influencer marketing.

Perhaps unsurprisingly, gaming adoption rates amongst older generations aren’t as high as they are for Gen Z, where more than 90 percent of internet users say they play games. Nevertheless, these findings clearly show the near universal appeal of ecommerce amongst internet users, regardless of their age or gender. Moreover, female internet users aged 55 to 64 are actually more likely to shop online than male internet users aged 16 to 24. However, economies of scale are a critical consideration for big internet companies, which means that they’re unlikely to develop significantly different products for each region or local market. Similarly, the popularity of live-streaming has revolutionised online shopping in China, where the ‘live commerce’ market is now worth around US$60 billion a year. However, it’s also important to look beyond your bubble – especially if you want to identify emerging trends that may shape your audience’s future behaviour.