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Those rights, known as mechanical and synchronization (“synch”) rights, are licensed by writers or publishers. Check here if you would like to receive subscription offers and other promotions via email from TIME group companies. We partner with third parties who may provide promotions to you, such as sweepstakes, contests, or other offers. We collect Personal Data and Other Data from various third parties, such as public databases, joint marketing partners and online travel agencies .

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And Lush Cosmetics is a great example of superior customer service on Twitter. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way. Case studies can offer valuable insights that you can apply to your own social media plan. While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

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