How To Use Instagram Stories To Support Your Brand

Even if you don’t want to work with another brand, you can do in-house takeovers to create different kinds of content for your followers. Here, women’s clothing company Inherit Clothing Co. shared some snaps of its employees wrapping products to ship out. Engage with your audience by using Instagram Stories, utilizing features such as polls, quizzes, and questions to interact with your followers.

In addition, you can also check any influencer in trendHERO to save yourself from working with fake bloggers who buy followers and forge stats. Analysis and collection of the target audience is an integral part of promotion. Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. Whether Nicole is marinating over her next piece of writing or enjoying some down time with her family, she likes doing it in floral print.

Create an Instagram Story schedule to plan out what stories you will post on different days. You could break up the schedule by your brand’s daily activities. That way, your followers can get an accurate behind-the-scenes look. Promote your brand, Instagram Stories have made it easier to quickly update your audience on your latest content. Instagram Stories are meant to last 24 hours before they disappear, and are a powerful way to give a daily behind-the-scenes look of your brand.

Like, “Wow, yeah, marketing people are really stressed out right now and they’ve talked a lot about burnout and anxiety. Wouldn’t it be interesting if we did a session on meditation at our marketing event? ” I think that is how you start to piece some of those things together. Usually, founders have a very strong and unique point of view anyway.

Around 95 million photos are uploaded every day and they get around 4.5 billion likes too. Brands and businesses cannot afford to miss preparing a content strategy on Instagram befitting their business goals and marketing objectives. With a business profile, you can structure your content strategy with metrics that define the success of your goal. Understanding your audience demographics and performance of your posts can lead you to the positive ROI. However, unless you’re a huge, well-established brand, it’s unlikely users will create Instagram content about you and your products without an incentive. The best posts create relevance based on current events and what’s trending now.

Usually, an Instagram Story remains visible for only 24 hours. However, if you want to save it or if your customers want to view your stories later, you can create a highlights section. Not only this, Instagram Stories allow you to be more creative with your visuals. You can add stickers, write on pictures, draw/doodle, conduct polls, ask questions, get ratings and use GIFs to keep your viewers engaged. Try to focus on core areas like presenting your profile, creating style patterns that keep your images looking fresh, and mastering hashtag use.

It may be challenging enough to take amazing photos on a constant basis; it might be even harder to ensure they all feel like pieces of one puzzle. Don’t get discouraged here – you can create consistent Instagram look. Once people land on your Instagram, the first thing they will see is your feed. Remember, the bulk of exposure your posts receive happens shortly after posting. By consistently posting on the same days and times, your followers begin to expect and look forward to your content. The more frequently you post on Instagram, the more likes and engagement you will receive from your audience.On average, most major brands post 1.5 times per day.

Read more about buy Instagram Followers here. We’ve rounded up 50 of our top Instagram tips for small business owners. Engagement on your Instagram business account should be at the center of your company’s social media strategy. Here are seven ways to improve engagement and spread your reach to a wider audience. In addition to this, brand awareness can be grown by focusing on several other aspects of posting content on Instagram.

You might be thinking, “Why do I want to target millennials? ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials? In fact, it’s estimated that in 10 years, more than 70 percent of the workforce will be millennials. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Ross Simmonds is the CEO & Co-Founder of Crate, a content curation platform that offers users relevant content suggestions for them to share online. Ross is also the co-founder of Hustle & Grind, a lifestyle brand for entrepreneurs.

With features like IG live, highlights, and Stories that move beyond a regular photo posting, businesses can successfully market their brands to a broad audience and derive favorable returns. Instagram Stories, for instance, is vital among Instagram users. The more views you get on a Story, the more the chance of your content appearing in your followers’ feed and viewed increase.